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To prepare for the exam, individuals should have a strong understanding of the Marketing Cloud's personalization features, including segmentation, dynamic content, and predictive intelligence. They should also have experience using these features to create successful marketing campaigns.
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NEW QUESTION # 13
When does site mapping happen during the implementation process?
Answer: C
Explanation:
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NEW QUESTION # 14
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
Answer: A
Explanation:
TheCatalogis a collection of products and content along with related categories and tags (e.g., brand, gender, style). It is used for managing and personalizing recommendations.
Reference: Salesforce Interaction Studio Catalog Setup Documentation.
NEW QUESTION # 15
What are the two competitive advantages of interaction studio? [check]
Answer: B,C
Explanation:
* Monitors Active Time Spent and True Engagement: Interaction Studio measures meaningful user engagement, focusing on active time spent rather than passive metrics.
* True Real-Time Decisioning: The platform processes data in real-time to provide instant, personalized decisions based on user interactions.
NEW QUESTION # 16
If you want to compare the completion of two objectives based on a filter, what report would you use?
Answer: A
Explanation:
TheGoal Comparison Reportallows you to compare the completion rates of two objectives based on filters.
This report helps in understanding the relative performance of different goals under the same conditions.
Reference: Salesforce Interaction Studio Reports Guide.
NEW QUESTION # 17
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
Answer: C
Explanation:
TheUnified Customer Profilevisually represents data about a single visitor, including preferences, affinities, and behaviors. It provides a comprehensive view of the customer's interactions across channels.
Reference: Salesforce Interaction Studio User Profile Documentation.
NEW QUESTION # 18
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